Affordable Marketing Strategies for Small Businesses in UK

Marketing is the most discussed and trending topic nowadays. 

According to Statista.com, around 4.1 billion online sales are generated within the e-commerce industry. 

Millions of transactions are performed daily, just because of the online availability of businesses. Since the COVID-19 spike in 2019, millions of businesses have shifted online.

This highlights the trend and the importance of digital marketing and different marketing strategies in businesses. There are billions of pages online, and they are all somehow connected to generating sales and earning ad revenue.

Are you the owner of such a business and want to get more sales and revenue from your services? The solution is professional digital marketing services for small businesses. An expert-level digital marketing service can turn an ordinary business into something extraordinary.

We are TechSolutionPro and excel at digital marketing strategies, from crafting effective strategies to achieving real conversions. 

Whether you own a café in Nottingham, run an online store in Bristol, or manage a business in London, we handle everything, analyse with the help of insights, and turn low-performing businesses into extraordinary establishments.

First, Nail the Basics: Build a Strong Foundation for Smarter Decisions

Before diving into advanced digital marketing strategies, you should be informed about the essentials because these will open the gate for the future. A solid foundation makes all your marketing tactics, both organic and inorganic more effective and cost-efficient.

What’s Your Unique Selling Proposition (USP)?

Your USP is your superpower in marketing. It’s what makes your business stand out from the crowd. Think about well-known UK brands like Greggs or ASOS—they thrive because they’ve nailed their USP. We will use this example to help you understand.

For instance:

• Greggs: Affordable, fresh, and ready-to-go food.
• ASOS: Trendy fashion, delivered fast, with free returns.

Ask yourself:

• Is it your competitive pricing?
• Is it exceptional customer service?
• Or is it your one-of-a-kind product?

Once you’ve figured it out, weave that USP into all your marketing approaches, from social media campaigns to Google Ads. It makes every piece of content you share more relevant and impactful.

Check our case study for digital marketing strategies for organic growth here.

Organic vs. Inorganic Marketing: What’s the Difference?

What’s Organic Marketing?

It is one of the best ways to promote business marketing for startups naturally and in a sustainable way. Think blog posts, a digital marketing strategy that is built based on information, SEO, and social media content. To develop these long-term marketing strategies, you have to invest your time and research well to develop the strategy that will bring you the revenue and the payback you were working for. 

Check out our digital marketing case studies for a better understanding of our working method and how we achieve targets. 

For instance, posting engaging content on Instagram can boost your visibility for free, same with the spread of information on different mediums with content clustering and content web with interlinking, and much more that we do, you can learn more about content strategy here.

What’s Inorganic Marketing?

This is the rapid way to bring the customer and promote the service directly using targeted Ads. With mediums like Google Ads and Meta Ads, you were wording on lowering the competition to make conversion costs low so that we could generate revenue for your business.  These targeted and measurable Ads come at a cost. Imagine you start your marketing campaign for your small business marketing on Google Ads and want to hit the target of thousands of customers; you can do it with thousands of potential customers in days, not months.

Check out our 10 low-cost marketing and Result Driven Strategies

Now let’s look at some affordable marketing strategies that really work. If you’re a small UK business looking to get your name out there without spending much, these strategies will work for you.

1. Start Working on Brand Building via Social Media

We will start your company marketing with Social media as it is an amazing place for cheap marketing and sustainable marketing. Around 45 million Brits use social media in the UK;

so why not target them? 

We will develop the content in the form of photos, posts, real, short videos, community building join trending conversations, and get involved. Building connections is not a limited activity on social media, it’s about promotion also.

It is one of the most effective ways to get the audience engaged and gain your social media followers is through competitions. Whether you’re using Instagram, Facebook or TikTok, they’re all fairly easy to run a simple marketing campaign. 

We set a goal like growing your Instagram followers by 20% or promoting a new product. 

Then we encourage people to tag friends, share posts, and comment to enter the competition, so more interaction is equal to more visibility for your business.

2. Targeted Ads on Social Media

First off we are going to run paid ads on platforms like Facebook and Instagram. With these platforms we can also narrow down our audience based on location age and more. For instance, if we’re advertising for a local business(local business marketing), ads can be targeted at people who reside near your location. This helps to show your ad to the most relevant audience and avoid wasting ad spend by showing ads to those who are not the right audience.

In addition to retargeting ads, we can use these to reach people who already know your business; maybe they visited your site or followed you on social media but didn’t complete a sale. 

By re-engaging them, we’ll keep your brand at the forefront of your mind and improve the chances of sales.

3. Track Performance and Set Clear Goals

We’ll also define our measurable goals for each ad campaign, such as more website traffic, more leads generated, or more sales. 

An example of this is that if we’re trying to get people to go to our website, we’ll also track how much money it costs us to get someone to click on our link. 

We’ll use Google Analytics and Facebook Insight to see how the ads are really performing and make adjustments to get the best results. When we consistently analyse these metrics, we can see what is working and what isn’t, so that every pound we spend is a return.

4. Use A/B Testing for Ads

With A/B testing, we compare two different versions of an ad to see which is better. We’ll test all the elements to find the best headlines, images, and calls to action (CTAs). 

For instance, we could compare a ‘limited time offer’ vs. a ‘free shipping’ promotion and see which encourages more conversion.

We can continuously test and refine our ads so we can better our campaigns and have a better ROI over time.

5. As for Search Traffic, invest in Google ads.

One of the most powerful ways to bring high-intent traffic to your website is through Google Ads. If you have a cleaning business, 

let’s say we will search for keywords like ‘best cleaning services near me’ or ‘affordable house cleaning’. 

With bidding on these keywords, we’ll make your ad appear when someone searches a word that is related to your business.

We will monitor your Quality Score (a Google metric that affects an ad’s performance) and adjust bids and ad copy to keep your ads cost-effective.

6. Use Video Ads to Drive Engagement

Usually, video ads are more engaging than static images. The result is we’ll make short, interesting videos about your products, or behind-the-scenes footage of your business. Videos are engaging and people love to watch them. Videos are more likely to get people to engage or click through because they are compelling and relatable.

Video ads are the perfect fit for platforms like YouTube and Facebook and with the right targeting, we can bring up brand awareness and keep the costs down.

7. Google My Business and Local Marketing to focus on.

Small businesses must focus heavily on local marketing. We’ll take care of the Google My Business profile for your business, so you’ll end up on the map when local customers search for services related to your business. 

With Google Ads, we can also target local searches and you can show up directly in the Google Maps results. It will draw in high-quality leads of people searching for businesses close by and allow you to generate traffic on a low budget.

8. To up your Conversion Game, use Retargeting Ads.

One of the most cost-effective ways to improve ROI is retargeting. Once somebody visits your site, or interacts with your social media, we’ll display ads to them on other sites or social media as they browse around. We remind them of your product or service, increasing the chances they’ll return and buy.

Research suggests retargeted ads can boost conversions by as much as 150% and that’s why it’s a vital tactic to help you maximise your return on ad spend.

9. Analytics Can Optimise Campaigns

We are not going to just set it and forget it. We will keep a close eye on ad performance and make data-informed decisions. We’ll dive into click-through rates (CTR), conversion rates, and cost per conversion and make sure we are always improving. Regardless, we will always be tweaking the ad copy, the images, and the targeting to get the most for your budget and improve performance.

10. Make a Custom Landing Page for Each Campaign.

For ads, we will send traffic to custom landing pages, specially built for the campaign. That means the page corresponds with the ad’s message and what it has to offer. If we’re running an ad for a special promotion, we will have that exact offer on the landing page. 

This means that the visitors will be willing to convert when they click the ad, as they would be expecting exactly what they click the ad for.

Conclusion

But marketing on a budget isn’t impossible. Small businesses in the UK can grow their customer base and improve the visibility of their brand with a little creativity, strategic thinking, and elbow grease.

If you want to promote your business without overspending, these ten budget friendly marketing ideas will help you establish a strong foundation and explore options. Marketing is a long game, and being involved with your audience is necessary for long-term success.

For better long term success, our expert digital marketing services at TechSolutionPro are your go-to solution. You can check out our services on our services pages for better experience. Contact us for your long term digital marketing success.

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