TSP Initiative: Client’s Digital Transformation
through Web Development

To tackle the mentioned challenges, we proposed and implemented a strategic plan involving several enhancements.

About The Client

Ammar’s Fragrances is an established brand that started its online presence from scratch and has now become one of the most renowned perfume brands in the UK. They partnered with us, and through social media marketing and detailed planning, we have built their digital legacy. Ammar’s Fragrances has effectively grown its online community and presence.

Challenges Faced By The Client

When Ammar Fragrances started its online business, it faced several problems. It had great products but was missing some of the key criteria required to convert visitors into conversions.

Limited Planning to Build a Brand: The brand-building process required better planning to outperform competitors and needed a tailored strategy.

Low Sales Conversion: Despite having quality products, the sales conversion rate was low due to issues with targeting the right audience and a higher bounce rate.

Designing Issues: Even if customers landed on the right page, design and product purchase issues existed due to poor design elements.

What We Did

1. Strategic Brand Planning We developed a strategy focusing on how we can conduct competitor analysis and market research to effectively reach our target audience while building a strong brand foundation.

2. Optimising Sales Conversion After implementing our strategy, we targeted the right audience and utilised effective ads to run campaigns that minimised costs while achieving positive outcomes.

3. Design Enhancements The design is crucial for creating an engaging digital presence. We focused on making the product design eye-catching and appealing to encourage visitors to click on links and purchase the products. Our design work aimed to enhance the return on investment.

4. Website Improvement Although we targeted the right audience, visitors were not converting into customers. We discovered that there were technical errors and design flaws on the website, which we promptly fixed to facilitate an easier purchasing experience.

5. Content Marketing Strategy We crafted personalised content for our customers to ensure they land on our pages through organic search rather than relying solely on targeted ads. This approach reduced advertising costs, minimised the gap between average rates and sales, and stabilised business development over a longer period.

6. Ongoing Support and Analytics We continuously monitored the performance of ads and the effectiveness of the content on the pages we’ve optimised. This allowed us to make necessary adjustments to achieve better outcomes and improve the return on investment.

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Results

After implementing the strategies we analysed over the months, we successfully developed the trust of our audience, which contributed to a greater return on investment and increased sales. This achievement was possible because we identified the right problems at the right time and fixed them promptly, ensuring that performance did not decline. The bounce rate decreased, and the conversion rate started rising at the peak. The targets we achieved in those days were what we initially aimed for over several months.

The figures continued to show progress, growing bigger and bigger over the span of a couple of months. This all happened because we had a clear outline of what we wanted and how we would achieve it. Ammar Fragrances, in collaboration with TSP, is experiencing sustainable growth and continued success.