TSP Initiative: Client’s Digital Transformation
through Web Development
About The Client
Challenges Faced By The Client
When Ammar Fragrances started its online business, it faced several problems. It had great products but was missing some of the key criteria required to convert visitors into conversions.
Limited Planning to Build a Brand: The brand-building process required better planning to outperform competitors and needed a tailored strategy.
Low Sales Conversion: Despite having quality products, the sales conversion rate was low due to issues with targeting the right audience and a higher bounce rate.
Designing Issues: Even if customers landed on the right page, design and product purchase issues existed due to poor design elements.
What We Did
1. Strategic Brand Planning
We developed a strategy focusing on how we can conduct competitor analysis and market research to effectively reach our target audience while building a strong brand foundation.
2. Optimising Sales Conversion
After implementing our strategy, we targeted the right audience and utilised effective ads to run campaigns that minimised costs while achieving positive outcomes.
3. Design Enhancements
The design is crucial for creating an engaging digital presence. We focused on making the product design eye-catching and appealing to encourage visitors to click on links and purchase the products. Our design work aimed to enhance the return on investment.
4. Website Improvement
Although we targeted the right audience, visitors were not converting into customers. We discovered that there were technical errors and design flaws on the website, which we promptly fixed to facilitate an easier purchasing experience.
5. Content Marketing Strategy
We crafted personalised content for our customers to ensure they land on our pages through organic search rather than relying solely on targeted ads. This approach reduced advertising costs, minimised the gap between average rates and sales, and stabilised business development over a longer period.
6. Ongoing Support and Analytics
We continuously monitored the performance of ads and the effectiveness of the content on the pages we’ve optimised. This allowed us to make necessary adjustments to achieve better outcomes and improve the return on investment.

Results
After implementing the strategies we analysed over the months, we successfully developed the trust of our audience, which contributed to a greater return on investment and increased sales. This achievement was possible because we identified the right problems at the right time and fixed them promptly, ensuring that performance did not decline. The bounce rate decreased, and the conversion rate started rising at the peak. The targets we achieved in those days were what we initially aimed for over several months.
The figures continued to show progress, growing bigger and bigger over the span of a couple of months. This all happened because we had a clear outline of what we wanted and how we would achieve it. Ammar Fragrances, in collaboration with TSP, is experiencing sustainable growth and continued success.