Big Google Algorithm Update

What are Google Algorithms?

Google's algorithms are a complicated system that retrieves data from its search index and delivers the best possible results for a query in real time. On its search engine results pages, the search engine uses a combination of algorithms and several ranking parameters to offer webpages rated by relevancy.

Google Search Algorithm

The process of optimizing your website so that it appears more prominently when people search for items or services connected to your company on Google, Bing, and other search engines is SEO. The higher the exposure of your pages in search results, the more likely you are to draw attention and bring new and existing clients to your website or page. Google Search algorithms are modified multiple times per year to ensure that the most appropriate and reliable results are displayed top. Over the last five years, Google claims that its continual dedication to the searcher experience and the quality of results has undoubtedly affect many sites.

Search Engine Optimization

Search Engine Optimization can be both positive and constructive. Effective search engine optimization can improve a site's crawlability and accessibility, as well as making individual pages more accessible and easier to find. Search engine optimization includes simple things like keyword research to ensure that the proper phrases appear on the page, rather than scientific jargon or terminology that most users will never input. Here are some facts about what and how over-optimizing your website's content and meta data can impact or even harm your website's ranking in the SERPs. SEOs believe that certain ranking signals are taken into account by Google when displaying results. These include elements such as keyword usage, domain history, site usability etc.

Search Engine Result Pages (SERPs)

Google strives to provide an excellent search experience for all of its users, including you and me. These algorithm adjustments are intended to filter out the lazy, low-quality, and illegal content that not only clutter our search results but also competes with our own business and marketing content. If your content does not keep up with Google algorithm updates, you risk losing precious space on search engine result pages (SERPs), in addition to potential visitors, leads, and customers.

Matt Cutts Announcement

Matt Cutts (Former administrator at United States Digital Service and former head of web spam at Google) announced; “Google is working on a search ranking penalty for sites that are “over-optimized” at the SXSW panel on March. Cutts had following to say: "Normally we don’t pre-announce updates and changes, but there is something we’ve been working in the last few months and hopefully in the coming weeks we hope to release it. The idea is basically to try to balance the playing ground a little bit. So, all those people who have been doing, for lack of a better word, over optimization or overly doing their SEO, compared to the people who are just making great content and trying to make a fantastic and wonderful site, so for them we are trying to level the playing field a bit. We try to make the Googlebot smarter, try to make our relevance more adaptive, so that if people don’t do SEO, we handle that. And we are also looking at the people who abuse and misuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now.

Roll-out of Google's Web Spam Algorithm

On Friday, March 4, 2022, roll-out of Google's web spam algorithm confirmed what SEOs and any other avid Google follower predicted. The algorithm is set to affect 3% of search results which is affecting many sites, one thing that came forward is that most industrial leaders will appreciate the change. There have been people working hard to fight spam from the beginning of time. This isn't new; the main difference is that both spam and the strategies used to fight it,have improved. Google has implemented a number of algorithms to help with this goal, with the goal of improving user experience and rewarding websites that help them do so. Those who have followed 'white-hat' methods for far too long have watched as sites that manipulate search engines rise to the top. Tech Solutions Pro provides white hat SEO for websites to rank in Google.

Rewards for using Ethical Strategies

With yesterday's algorithm, we are pleased to see websites with harmful or spammy purpose being penalized, as well as see rewards and benefits for the websites that use ethical techniques and strategies.

White Hat

"White hat" search engine optimizers often enhance a site's accessibility, assist in the creation of exceptional content, or make sites faster, which benefits both users and search engines. Smart search engine optimization can also entail good marketing: thinking of new methods to make a site more appealing, which can help with both search engines and social media. The net outcome of creating a fantastic site is frequently increased web awareness of that site, which can translate into more individuals linking to or visiting a site.

Black Hat Practices

As expected, as this Google algorithm upgrade was for many, there are still those who are perplexed as to where their rankings have gone. And it's awful because many people may be suffering as a result of a poor SEO strategy or because they engaged a business that used 'black hat' practices to enhance results. This change was designed to combat web spam, which occurs when websites purposefully try to get higher results on search engines by using manipulative strategies such as duplicate content, keyword stuffing, link schemes, cloaking, doorway pages, and deceptive redirects.

If Your Website's Rankings Have Dropped

If your website's rankings have dropped as a result of the Google algorithm update, it's time to make some modifications. Aim for one-of-a-kind content that users will find valuable. Don't engage in link purchasing, and avoid excessive advertising on your web pages. Avoid putting keywords into text, title tags, or meta descriptions as well. A basic rule of thumb is to avoid anything that can aggravate, mislead, or restrict a user's ability to use your website.

If Your Website’s Rankings Have Increased

If you're on the other end of the spectrum and have been unaffected by this Google algorithm update or have noticed increased in ranking, congratulations to you! - Your website is being paid for assisting Google in making search a better experience as well as more user-friendly.

What this Means for Your Website

1. You'll be fine if you stick to the golden rule of writing website material for your potential readers first and foremost, rather than the search bots. If you find yourself stuffing your site material with both related and unrelated keyword phrases merely to impress the search bots, Google may penalise your website and drop its ranks.

2. Follow Cutts' advise from SXSW, as stated in point number one. Make a site that is informative, engaging, and relevant to the interests of your target audience. A blog on your website can help keep your site fresh by providing intriguing and helpful content that Google and other search engines will like.

3. Believe it or not, a huge proportion of websites still use keyword stuffing, particularly in the meta keywords and other meta data fields. Perhaps this was done years ago and went unnoticed, but now is the moment to fix it. Although Google has stated that it will not penalise sites that have taken the time to write useful and accurate meta data to assist both users and search bots in understanding the content of a page, you should consider whether you’re on-page SEO efforts are still true to what your site actually offers.

In conclusion, these algorithms are good and helpful! But it's totally up to you to use them for your advantage and make the most of them.

To All the Webmasters and SEO

Although new agencies and tactics to influence and manipulate search engines for better ranks will continue to emerge, it is comforting to know that the agencies that are doing the right thing are not standing solely. So, to all the good webmasters and SEOs out there, keep up the hard work!