TSP Initiative: Client’s Digital Transformation
through Web Development
About The Client
Challenges Faced By The Client
Lack of Online Marketing Knowledge: Online Pharmacy 4U had little information regarding online marketing and social branding. They lacked experience in this area before needing to compete with competitors who were growing their online presence.
Absence of Online Branding: They did not have a decisive planning strategy to drive results and increase sales. To attract more customers and expand their audience, they needed to establish a strong online presence.
Unawareness of Pharmaceutical Regulations: In the UK, selling drugs and pharmaceuticals online is not straightforward; there are regulations and rules that must be followed. They were unaware of these requirements and did not know the necessary procedures.
Ad Campaign Rejection: Running campaigns for pharmaceutical products requires a standard set of procedures and protocols to avoid ad cancellation. Online Pharmacy 4u faced this challenge and asked us to address it.
What We Did
Planning and Strategy
First, we developed a strategic plan to target the right audience and build the brand online.
Online Regulation of Drug Selling:
We researched the regulations and standard procedures that kept us compliant with UK law for selling products online. This included understanding the necessary procedures to run engaging ads effectively.
Ads Designing:
With the help of our graphic design team, we developed product designs that inspire and engage viewers to click the ad and explore the website.
Website Fix:
We identified a problem: while we had enough impressions to get some conversions, the website was running slowly, and the pages were not opening quickly, leading to a high bounce rate. We worked with our development team to fix these errors, maximising speed optimisation to ensure that pages could load quickly.
Mobile Optimisation:
To ensure sustainable performance, we focused on mobile optimisation and developed content that effectively engaged customers upon landing on the site.
Content Target:
With clear and easy-to-understand product descriptions—created without the help of AI and using human intention—we turned visitors into customers by providing straightforward and easy information.
Results
We successfully built Online Pharmacy 4U’s social media presence through our custom methodologies and timely handling. Starting with strategic planning, competitive analysis, and consistent input, we achieved the brand milestones we set. Within just a few weeks, we established genuine audience trust by optimising social media accounts and focusing on brand development.
Impressions surged to record highs, leading to significant conversions. We also worked to reduce the cost per sale by running various ad campaigns, successfully lowering bidding costs and optimising ad spending. Our efforts resulted in substantial growth for Online Pharmacy 4U, contributing to increased sales and impressive revenue expansion.
