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Sanita's Flowers

About The Client

Sanita’s Flowers, located in the heart of Sherwood, Nottingham, UK, embodies cherished family values and a strong commitment to excellence. Led by Sanita, a passionate florist, the business has thrived, known for its stunning floral arrangements created with great care. Specialising in providing flowers for weddings, funerals, and events, Sanita’s Flowers carefully selects blooms from the UK, Holland, and Columbia to ensure top-notch freshness and quality.

In addition to flowers, they also offer event decoration services, where they turn ordinary occasions into unforgettable moments, all infused with the natural beauty and elegance that defines Sanita’s Flowers.

Challenges

Sanita's Flowers needed a redesigned website that would effectively showcase their floral expertise and event decoration services while providing seamless navigation for users.

The client sought to improve their online presence and leverage a content management system that would allow easy creation, editing, and removal of content without technical hurdles.

Additionally, Sanita's Flowers aimed to integrate a "Find a Florist" feature to help customers locate their nearest floral vendor and foster community connections.

Results

Sanita’s Flowers found it effortless to add and edit content within the user-friendly interface provided by the content management system, streamlining their website management process.

With the new website, Sanita’s Flowers experienced a significant decrease in bounce rate, indicating improved user engagement, and an increase in pages per session, suggesting enhanced navigation and exploration of their services.

The collaborative efforts between Sanita’s Flowers and Tech Solutions Pro resulted in a revitalized online presence, reflecting the brand’s commitment to excellence and natural beauty while fostering stronger connections with the community.

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Strategy